Most have probably heard of Oki-Ni, the progressive store in London with a location on Saville Row. After browsing their site and reading the "about" section, I am more enamored with the store's mission. Truly to provide customers with one-off product is becoming increasingly difficult but they seem to really stick true to this. Among the well known brands MHI and Nom De Guerre (featured above) Oki-Ni showcases unknowns such as Lucia & Daisuke and Steven Alan.
To go beyond carrying well-known brands and house unknowns with pride is why I admire Oki-Ni